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Rain. Optimistic Channel


Rain. Optimistic Channel

Company Profile

‘Rain. Optimistic Channel’ is a new live TV channel which broadcasts non-stop 24-hours-a-day. It began broadcasting with a pilot-run in Russia for the very first time. This was a live TV show called ‘Building a TV channel – live! Everything on show!’ where an online audience could see each stage of the creation of a new television station: i.e. meetings, minutes, news items and reports, pilot filming, training, work interviews and castings. The broadcasting line-up was gradually added to by ready-made programs, interval style video clips and some of the channel’s other special projects. Rain broadcasts in SDI and HD standard.


When the TV Company opened it required immediate provision of telecommunications services and, particularly, digital channels, which would enable the Company to provide high quality multichannel connections and high-speed Internet access.


The laying of a fiber-optic connection line was made more complicated by the site’s location. In the historical center of the city, underground facilities in the near proximity to the river Moscow required non-standard solutions to the telecommunications task. In addition, the channel’s studio is located in a building of noted historical and architectural value, which had become a ‘symbol’ of an epoch: this is the Krasniy Oktyabr chocolate factory, located in a warehouse with a total area of several thousand square meters.

‘Difficulties in the realization of a project usually occur when a client has no clear ‘task’ vision. Or when there is no drive to really solve problems. Thanks to many years’ collaboration with the Rain TV Channel establishers, we did not encounter such difficulties. We are able to collaborate and negotiate. This is vitally important for solving difficult tasks.’

Denis Kazachkov, Head of Active Sales Department at Mastertel.